New 'Product Performance' conversion tool available for Affiliate Window affiliates

Product Performance

Affiliate Window have introduced a great new product performance tool. This requires a merchant to have Affiliate Window product level tracking implemented on their order confirmation page (which Kitbag has).

This allows affiliates to see product level data (i.e. what the customer actually bought) from within the screens in an affiliates login, meaning that the various promotional methods can be considered along with the products actually bought. For example, it answers questions such as:

• did Liverpool fans who clicked the 120 x 600 Liverpool FC home kit banner actually buy the Liverpool home kit?

... or

• did the customer actually buy the pair of new Nike Mercurial boots at £130 after they clicked the banner, or did they end up plumping for a cheaper pair once they browsed around the site?

To quote from http://blog.affiliatewindow.com/?p=263:

"Affiliate Window are pleased to announce the launch of their latest addition to the affiliate reporting suite; the Product Performance Report. This new tool allows us to offer product level reporting directly to affiliates via the affiliate interface.

Any merchant with product level tracking integrated on their website can choose to share this data with their entire affiliate base. In much the same way as the merchant ‘Product Performance Report’, affiliates will have an overview of the products purchased in the transactions driven by them.

Details within the report include:
* Product ID
* Product name
* SKU code
* Commission Group
* Merchant Category
* Sales Quantity
* Sales Amount
* Commission Amount

This new tool will give affiliates greater transparency on the purchasing habits of their users as well as analyse the effectiveness of specific promotional activity or messages.

If you have any feedback for improvements to this report please send your suggestions to support@affiliatewindow.com.

Chris Giddins
Client Services Manager"

Affiliate Window have started to talk about this new tool / feature directly with affiliates, and also on their blogs & A4U forum posts (see here & here for example). They have also produced a PDF detailing the new feature, visit this link to view it.

This is a great addition to the Affiliate Window system, and compliments the tools & facilities already on the Affiliate Window network, and so very much worthy of a mention!

Kind regards

John Fitzpatrick
Internet Marketing Manager
www.kitbag.com