Kitbag.com: Everton FC and Kitbag new retail partnership - how does this change current affiliate setups?

Tuesday, June 02, 2009

Everton FC and Kitbag new retail partnership - how does this change current affiliate setups?

http://evertondirect.evertonfc.com/stores/everton/artwork/english/header/header_v2.jpg

I've received quite a few enquiries from affiliates asking about the new Everton home kit (release dates, creative etc) as well as how the new Kitbag & Everton retail setup will affect affiliate / partner setups.

Yesterday (1st June) saw the launch of the brand new Everton online store (see the new site here) - this has been built and hosted by Kitbag on behalf of Everton FC.

This new online store also compliments the forthcoming 2 new Everton retail stores being setup and run by Kitbag on behalf of Everton. The revamped store at Goodison Park will re-open on 27th June and the new Everton retail store in Liverpool One complex (cunningly known as Everton Two Liverpool One !) will open on 4th July. For more details on these stores click here. There’s a full press release available detailing this new £32million 10-year contract online & retail setup here.

With regards Kitbag.com and Everton products for affiliates – with the above in mind the new Everton kit will be exclusive to the new Everton store, and so won’t be available for sale on Kitbag.com (although there is a link to the new Everton store from the Everton page on Kitbag – this is purely to redirect people onto the new Everton store). Potential affiliate setup on the new Everton store is one for future review / consideration, so it’s not to say this will never happen, it’s just not yet on the immediate horizon.

You can still link in as an affiliate to other Everton ranges on Kitbag.com (it’s just that the new Everton kits that will be exclusive to the new Everton online store). For example:

Everton 08/09 home and away kits (now half price!):

Everton Training & Leisurewear:

Everton ‘for the home’ ranges:

Supporters ranges:

Current hot selling Everton products on Kitbag: